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Informed Mobile Medical (2009 – 2013)

Suite of 13 phone and tablet apps used daily by over one million emergency medical personnel and first responders.

Built with content curated from Informed’s acclaimed series of pocket field guides, they were among the first medical apps on iTunes to enjoy global sales, and are used daily by firefighters, paramedics, EMTs, nurses and students worldwide.

Acquired by Ascend Learning (Providence Equity Partners) in 2012.

View all Informed apps on iTunes

Press: Informed Surpasses 100K Paid App Downloads


iOS2.x – iOS7 and Android

Innovative features that users depend on:


Ranked in the Top 10 Highest Grossing iPhone Medical Apps for more than two years, Informed was the first publisher on iTunes to reach 100,000 paid downloads in its category:

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And the same success was also enjoyed on Google. One of the secrets to this success was involving professional users throughout the product development process. Using Facebook contests, we targeted specific user communities who enthusiastically helped us dial in the product features. Informed’s development costs were recouped in three months.